Social Media: part of a group, individually

Social media isn’t important…it’s full of trivia, right?

Do you really want to know what some teenager in Poughkeepsie had for breakfast?

Not really.

But if that teenager is eating your breakfast—the recipe that you developed for years until it became the flagship product of your homemade granola business—and he says it’s great, and that ends up at the top of everyone’s news feed, you can bet your sweet corn flakes that Social media is important.

The goal of all marketing is to put lead-driving content in front of your target market. It’s an art and it’s a science. We make sure that our social strategy includes a certain percentage of targeted calls to action (that’s the science part) and then we blend that with great content like articles and fun facts that shows people you are interested in sharing information with them (that’s the art).

The consumer base is becoming more and more attached to their devices. You should be on those devices.

The key to grabbing and keeping the attention of the media-soaked consumer lies in keeping the content fresh and on a consistent schedule (without gaps that make them wonder if you are still around). That, combined with a genuine desire to educate, generates posts that stay top-of-mind and relevant to your target audience. Social media is one of the best ways to direct the right kind of traffic to your door and to stay in touch with—and track—your client base as never before.

We take the time to do the posting and scheduling so that you can keep doing the things you need to do to run your business. We do the research, create the content, follow the trends, and assess the metrics. sure You approve the direction and that’s it.

Now all we have to do is find that kid in Poughkeepsie and let the magic happen!