In our years of working with a number of businesses all across the spectrum, the one thing that keeps coming back to us is this: the marketplace is made up of people–people selling to people. While each business is different, and each customer is different, we know that customers are still customers no matter how you slice it.
There is a lot of research out there on consumer psychology and it’s not a perfect scientific formula. But it all came down to this: people will be people! All we know for sure is that people make a choice on a product, a service, or piece of technology because they think it will make their lives easier. And businesses market towards that basic human desire. Our challenge is to find the balance between practices that work across the continuum and the unique value proposition of your business. So whether you are a healthcare provider, a government agency, or in other industries, your needs as a business owner are very similar.
The healthcare industry has so many moving parts you'd think it was created by Swiss watch makers. Do you sometimes wonder if consumers know their way around the system better than you do? Patients, healthcare professionals and providers alike need clear messages and easy access. We make sure you’re the one they see and trust.
From peddling tonics in the 1800’s to Nike sneakers today, the consumer product has always been the darling of the ad industry. The focus is on what the customer wants and why you are unique. We use the right mix of traditional and new media strategies to ensure your message is in the right medium, to the right audience, and at the right time.
There is a very specific way that government agencies operate, even in marketing! Although the same verticals exist in government agencies, there is an extra level of expertise and due-diligence that many don’t take into consideration. We know the market and speak the lingo so you know you are working with people who understand the way you do things.
Often tech companies find themselves with prospects who are reluctant to adopt new solutions or upgrade their old ones. We know what to do! We have worked with enough businesses to know how address their needs to create accessible, clear messaging that gets results.
The way people think about, spend, and save their money is a moving target, always changing and dependent on a thousand factors. Money is a very personal thing and we take that personally! We pride ourselves on our confidentiality and professionalism within the financial services arena.