Fayette Senior Services

As with all Identity designs Fayette Senior Services presented a unique set of challenges. The concept and driving force behind the Senior Services Center is to assist Senior Citizens as well as provide them with activities in a community like atmosphere. However, the collateral being produced would in large part be used to garner funds from companies as well as individuals. This presented FMP with the task of creating a logo that could appeal to both fairly different groups.

In order to represent a community Five Minute Productions developed the concept of a meandering pathway signifying the path of life and community. However to keep a degree of corporate air the path was simplified and all surrounding design elements such as trees and sky were eliminated giving the logo a very stylized look and feel.