Crown Purchasing

Crown Purchasing is an organization created to give schools, churches and other faith based organizations the unique power of group purchasing. They needed a name that would both display their religious roots while maintaining a steady corporate look and feel. This design evolved from a crown of thorns, a classic religious icon, and continued to simplify until it became a simple arching crown.

With such a dynamic angled logo the business card, letterhead and envelope designs were somewhat simple to create. We used the large curving arcs to frame and highlight areas of each piece. In the case of the business card and envelope the arcs surround and highlight the contact address, emails etc., while with the letterhead the arcs direct the user to the content on the page.

We also created the crown purchasing web site.