The foundation of any successful company is a simple and effective Corporate Identity. A Corporate Identity project consists of four(4) main parts:
Logo - A company’s logo must be a simple and iconic image which allows a potential customer/client to immediately identify the company or organization as well as over time build a familiarity. Too often logos become over complicated images which are supposed to describe in detail what a company does or manufactures ultimately becoming completely unmemorable. If ever the concept of “Keep It Simple Stupid” applied it would be in logo design.
Business Cards - Though some would argue the business card is on the way out it is still a vital communication tool when meeting potential customers or clients face to face. Designing a business card that is cost effective yet memorable is the key to success.
Letterhead - When trying to reinforce your company’s brand it is essential to do all communications on officially branded stationary. This ensures that your identity is continually reinforced whether your with your client/customer or not.
Envelope - One of the most overlooked aspects to corporate branding is the envelope. First impressions are key in the business world and when a client/customer receives a stylish and attractive envelope they not only are more likely to open it and read its contents but remember who sent it. Building a positive image of your company is an on-going process.
Five Minute Productions takes branding very seriously and works to create the most outstanding foundation for your business possible. Using years of knowledge and experience working with companies in a variety of fields we have learned the most effective ways to reach and hold any consumer on the planet.
