So you have a great idea for a product and you are ready to take that leap into entrepreneurship. First off, welcome to the club. (We’re waiting on someone to design a shirt everyone can agree on, at which point we’ll have shirts.) Second, you probably have a world of questions about what to do next for your product launch to be successful. The hard truth of the matter is there are a lot of things to do from a business standpoint that are influenced by an equally wide range of things. However, the marketing aspect can be broken down into 5 simple things.
So here are the 5 must haves for product launch.
1) A simple logo – One of the biggest missteps made by start-ups is they think they need some elaborate detailed logo that describes exactly what they do at a single glance. Well, I hate to tell you, but… that is not only absolutely wrong but it’s darn near impossible. Your logo should be simple, easy to remember, and iconic. It’s that simple. It needs to be something that over time people will recognize immediately as your logo. That is its one and only job. “But,” You say, “How will people know what my product does”? Read on:
2) Killer packaging – Packaging is the workhorse of your product. Packaging, not your logo, is what tells consumers what your product is, what it does, and how it helps them–all while being attractive enough to jump off the shelf. The challenge is finding the perfect balance of education and allure. Create packaging that gives the consumer an understanding of what the product without giving them a life-lesson about the topic. Short and sweet is what people are looking for: anything more will detract from the visual beauty of the package, which is what gets someone to pick it up in the first place.
“A product launch needs all the help it can get.”
3) A solid website – Your first website doesn’t have to be the end-all-be-all to website design, especially if you get it up before your product launch to build some hype. But, just picking a random template from a free or super low cost provider is also not the way to go. Spending money on your website is an investment. It is, after all, the portal through which many people will judge your product and company. Create a website that has the essential information to educate people on those things only. Choose a theme that is attractive and inviting and when all is said and done, make sure the links and navigation work and don’t frustrate the average user. That’s a solid website!
4) Social Media presence – If you are launching a product or service and don’t have a presence on social media, you are losing out on opportunities that don’t come through any other channels. Unless you are starting your company with a huge bank roll, you need to get all the cheap grass-roots advertising you can muster and social media is the king of that. It takes time without a doubt—and time is money—my advice is to take advantage of all the tools at your disposal to automate and schedule posts and promotional info. This is a no-brainer way to maximize your exposure while minimizing your investment of time.
5) The Most Important Must – Have: A desire to work – There is no such thing as an overnight success. There is no marketing campaign that can take a start-up company from zero to hero in no time flat. It takes hard work and dedication. So make sure you have your boots laced all the way to the top and come ready to get the job done!